Advertising. Advantages and Disadvantages.

Advertising

What kind of advertising do you like and you don’t?

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What is advertising?

• Advertising is a certain type of marketing activity, which is aimed at the distribution of deliberately paid information to attract consumers and increase sales.
• Advertising is information that is communicated to the consumer in several ways, while containing information about a particular product, service, etc. This is done to promote products in order to attract attention to the advertised object.
• Advertising is a pre-paid form of information distribution.
• Advertising is one of the most effective ways to convey to potential customers the information previously developed by marketers.

advertising performs a number of tasks

• The increase in demand for the advertised product;
• Retention of positions in the market of goods and services
• Search for new channels for product sales;
• Creating the effect of filling the market with a certain product;
• Creating and maintaining an appropriate image of the company in the market;
• Dissemination of information to consumers about the good quality of the product

Outdoor advertising has its advantages:

• Relatively low cost;
• Wide coverage of the target audience;
• The ability to pay once, and the effect of getting over time;
• A wide range of information placement options.

Disadvantages of outdoor advertising can be considered as

• The inability to transmit all available information;
• Precipitation (rain, hail, etc.) that may damage the advertising content;
• In some cases, the high cost of production of large-scale advertising structures.

The advantages of television advertising include

• Impact on the viewer with visual and sound effects;
• The maximum coverage of the target audience;
• Psychological impact on the subconscious of people;
• A large selection of different effects that encourage you to perform a certain action.

Disadvantages are considered as

• Sufficiently high cost of commercials and airtime;
• In some cases, the negative attitude of viewers to annoying advertising.

online advertising

• Today, advertising on the Internet is the most effective way to advertise products and services. This form appeared relatively recently, since the Internet became available not so long ago.
• The main advantage of online advertising is its low cost and the girth of the maximum number of PC users.
• Unlike advertising on television, in the network, in order to view the commercial, you need to perform a certain action, i.e. click in a certain place. For example, when we watch a movie on TV, and it is interrupted by advertising, you are not asked whether you want to watch it or not. It is shown regardless of your opinion. In the case of online advertising, the user has the right to choose. He decides whether he is interested in this information or not. If so, he scans it.

print advertising

• It's printed on paper, advertisements (flyers, brochures, catalogs, books, business cards, etc.).
• Many people prefer printed information, because it can be picked up, flipped through, kept at home, etc.

Advertising in transport

• This is information that is distributed in all modes of transport. Such advertising includes all kinds of ads in the subway, buses, trams, etc.
• The main advantages of advertising in transport is:
• Low cost. For example, a carrier is paid once, and people view the ad for a long time;
• High efficiency. Often, passengers have nothing to do during the trip, so they study any information that is available inside the vehicle;
• Maximum number of views.

conclusion

Advertising is the transfer of information, which is paid by the customer. Advertise products to increase profits by increasing demand for the product. Advertising campaign is most often carried out through intermediaries (advertising agencies).

Consumers of advertising are people who view the information provided. They can do this consciously (if they are looking for information about some product) or unconsciously (when watching a video on television that interrupted a movie or program).

discuss advantages and disadvantages of advertising answer the questions

1) How do you define advertising?

2) Would you like to work as an advertising agent?

3) Do you prefer advertisements on TV, on the Internet or in the street?

4) Do you think advertising is an art?

5) Would you like there to be no ads on TV?

7) Have you ever placed an ad in the classified section of a newspaper?

8) Do you think advertising is a clever way of lying about products?

9) What products depend most on advertising?

10) Is advertising a good or bad thing? Why?

11) What factors are essential in making a good advertisement?

12) Have you ever been angry about an advertising?