Закрепление лексических единиц на основе текста.
THE IMPORTANCE OF MASS MEDIA
There are many different ways to get knowledge about our big world. It is travelling and going sightseeing, meeting interesting people, reading books, etc. But one of the best ways of getting new information is mass media. We live today in what has been characterized as a mass-mediated culture, a culture in which the mass media play a key role in both shaping and creating cultural perceptions. The mass media do not simply mirror society. They help to create the very world they purport to cover.
The mass media have done and continue doing much to excite an interest in every aspect of the country’s life. The mass media are the various ways by which information and news is given to large numbers of people , especially television, radio, Internet, newspapers and magazines. The mass media now play an important role in shaping our opinion. As a result of these developments mass media eventually emerged and led to the creation of a mass audience, a large collection of people who receive messages that are directed at them not as individuals but rather as a group.
I think it is impossible to imagine our life without newspapers. Millions of copies of them appear every day. Many people subscribe to two or more newspapers: others buy newspapers at the newsstands.
Most newspapers contain news, detailed articles on home and international affairs, reviews of books, art and TV shows. Many of them also cover sports events, give personal advertisements and pieces of advice, and publish horoscopes, weather forecasts, jokes, anecdotes and crossword puzzles.
Most national newspapers express a political opinion, and people choose them according to their political beliefs.
Составление монологического высказывания по теме
QUESTIONS
1. Do you read newspapers regularly?
2. What kind of newspapers do you prefer?
3. Does your family subscribe to any newspaper?
4. What are two main types of newspapers?
5. Do you prefer to read broadsheets or tabloids?
6. What “quality”, “broadsheet” newspapers do you
know?
7. What does a “tabloid” mean?
8. Is tabloid press much more popular than the quality
press?
9. Do you follow sports news in newspapers?
10. Do you read reviews of new films and books?
11. Do you like to read articles on politics and finance?
12. Do you read any newspaper in English?
13. Do you look through your local newspaper?
14. Do some newspapers include “colour supplements”?
CHOOSE THE RIGHT WORD
VOCABULARY
documentary
to subscribe
subscription
tabloid
choice
paperbacks
column
channel
broadcast
current
listings
satellite
violent
viewers
available
weekly
entertainment
entertaining
commercial
1.документальный фильм
2.подписываться( на газеты и т.д.)
3.подписка
3.бульварная газета
4.выбор
5.книга в бумажной обложке
6.колонка (в газете)
7.канал (на TV)
8.трансляция,радиовещание
9.текущие события
10.программа (передач)
11.спутник
12.жестокий
13.зрители
14.доступный
15.еженедельник
16.развлечение
17.развлекательный
18.реклама
3. Choose the right word
1.The _____ said that there had been an earthquake in Chile.
2.According to the TV ____ there’s a thrilling film on Channel five at ten o’clock.
3.Have you seen the new ____ for soap with that funny dog?
4.Some people pay for ____ TV and they have a kind of dish on their roof to receive the signal from space.
5.You can receive hundreds of TV _____ if you have a _____ dish.
6.Journalists can make mistakes, so don’t believe everything you read in the ____ .
7.TV companies _____ their programmes across the country or even across the world.
8.Books printed with soft covers are called _______ .
9.I’m quite interested in _____ affairs and watch the news every day.
10.Could you pass me the ______ so I can see what time the film starts?
4. Choose the right word
1. My grandmother always gets all the news over the ____ .
2.My favourite radio _____ plays non-stop dance music.
3.Where a sport match has spectators, and radio has listeners, television has _____.
4.I don’t agree on having _____ films on in the early evening.
5.The _____ sent his two best reporters out to get the story.
6.You have to have a good voice and look serious to be a ____. Most of them are also trained journalists.
7.Wasn’t that actress in a ______ for a bank a year ago?
8.We’ are thinking of getting _____ TV to receive more programmes.
9.He has made his own _____ for people interested in collecting stamps.
10.There are many free local ______ which are put into
your post-box whether you ask for it or not.
5. Choose the right word
1.News is _____ at regular intervals and there is discussion of _____ both national and international.
2.The channels of British television keep people informed about current events, the latest achievements in science and culture and offer some programmes which are both informative and ______.
3.Our family ______ to some newspapers and the “Book review” magazine.
4.There is also serious concern about the negative effects of some TV shows in which scenes of ________ are presented.
5.In London people have a choice between a few TV ______: BBC1 , BBC2 and some commercial _______.
6.There is a principal difference between the living theatre and the mass ______ of films, radio and TV.
7.In future there will be some new kinds of _______ much more interesting than TV, radio and newspapers.
8.The companies just “buy time” to advertise their products and the ____ have to watch advertisements for soap, washing machines, petrol and many other items during the programmes.
9.He doesn’t like ____ newspapers because they’re full of gossip and scandal. He prefers more serious papers.
10.Books printed with soft covers are called _______ .
6. Составление монологического высказывания по теме «TV OR NOT TV?»
QUESTIONS
1. How often do you watch TV?
2. What are your favourite programmes?
3. What is your favouite channel?
4. Why is TV often called “the window on the world”?
5. Do you agree that television has the power to educate?
6. What do you think of commercials? Do they annoy you?
7 . Do you think that there’s too much violence on TV?
8. Do you believe that violence on TV may turn people into criminals?
9. Do you use TV intelligently?
7. Составление диалогов теме “What sort of viewer are you?” («Какой ты зритель?»)
WHAT KIND OF VIEWER ARE YOU ?
Everyone has a different way of using television. Here are some types of television viewers.
The absent-minded
This type of viewer leaves the TV on all day. In the meantime, he eats, phones, reads or does his homework. For him television is really just background noise for his day.
The addict
He won’t give up TV for anything in the world. He watches the programmes in silence, with great concentration. Even during commercials, he won’t leave the screen for fear of losing a second of the programme. He usually chooses the programmes he wants to watch very carefully.
The bored
He puts the TV on when he’s got nothing better to do.
For him TV is the last resort. He only watches it when it’s raining or when he’s ill.
1 011
50 039 
