Доклад к презентации "Starbucks Corporation"(элект. курс "Business English" для 10 - 11 кл. профильной школы)

Starbucks Corporation is an American coffee company and coffeehouse chain. In 1971, English teacher Jerry Baldwin, history teacher Zev Sigle and writer Gordon Bowker formed $ 1,350, borrowed another 5,000 and opened a coffee bean shop in Seattle, Washington. The store was named after the character of the novel by Herman Melville "Moby dick" — the first assistant to captain Ahab; the logo-a stylized image of the siren.

The right selection of varieties and roasting coffee beans partners learned from Alfred Pete, the owner of the company Peet's Coffee. Starbucks bought grain in Peet's Coffee for the first 9 months of work, and then the partners have established their own roaster and opened a second store. By 1981, there were 5 shops, a small coffee roasting factory and a trading division that supplied coffee beans to bars, cafes and restaurants. In 1979, the owners of Starbucks bought Peet's Coffee.

In 1987, Starbucks stores were sold for $ 4 million to Howard Schultz, formerly a Starbucks employee. He renamed his coffee shops to Starbucks and the company to Starbucks Corporation.

In 1988, the company began trading by mail and released its first product catalog, which established deliveries to 33 stores in different States of the United States.

In 1992, during the initial public offering on the stock market, Starbucks had 165 outlets.

The first Starbucks outlet outside North America was opened in 1996 in Tokyo (Japan). In 1998, Starbucks entered the British market, investing $ 83 million and acquired the Seattle Coffee Company (Seattle Coffee Company) located in the UK with 56 points. In September 2002, Starbucks opened its first store in Latin America (Mexico City). Currently in Mexico is already 250 points, in the Mexico City about a hundred.

In the 1990s, Starbucks opened a new store every business day, keeping this pace until the early 2000s.

In 1999, Starbucks experimentally opened several cafes (the so-called circadian chain) in San Francisco. These institutions were soon «off» from among the institutions of Starbucks and converted into Starbucks cafes.

In October 2002, Starbucks established a coffee company in Lausanne (Switzerland) to manage the purchase of green coffee. The rest of the coffee business was still run from Seattle.

In 1988, the company began trading by mail and released its first product catalog, which established deliveries to 33 stores in different States of the United States

Thanks to some of their special features, Starbucks cafes adapted in foreign countries.

• Socialization comes first in their coffee shops, so people come back here.

• Personalization has created a cult image of Starbucks - people are captivated by the personal attitude of the brand, even such a simple and unsophisticated.

• Starbucks many years ago began to put on glasses on top of an additional ring of corrugated cardboard as a paper Cup with hot coffee very quickly becomes hot, despite the low thermal conductivity of the paper.

• The first Starbucks was opened in Seattle in 1971, since then nothing has changed. They want to save this place in old way.