Kozma Minin Nizhny Novgorod State Pedagogical University
Faculty of pedagogical education
Master degree Programme
(Foreign language)
Business English Essay
“Walt Disney”
Accomplished by: Tolokonceva A.V.
Group: MPIZ-20-1
Tutor: Ph.D. Lyulyaeva N.A.
Nizhny Novgorod
2020
When people think of cartoons, the first name that immediately comes to their minds is Walt Disney. He was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, and international icon well known for his influence in entertainment during the 20th century. Walt Disney and his brother Roy O. Disney started from scratch and co-founded Walt Disney Productions, now it is known as The Walt Disney Company. Today, the company's annual revenue is about $ 35 billion. And the company itself is the largest company in the entertainment industry and ranks 13th in the list of "most influential brands" according to Forbes. This success is largely due to a number of the world's most famous fictional characters created by Disney and his collaborators, including Mickey Mouse, a character for whom Disney himself was the original voice.
Disney has won 26 Academy Awards from 59 nominations, including a record four nominations in one year. In other words, he has received more awards and nominations than any other person all over the world. Walt Disney also managed to bring the idea of the entertainment industry to life and create Disneyland.
Now it seems surprising and almost impossible, but at the beginning of his career, Walt Disney was not successful. He really loved to draw since childhood. It seemed that for such an aspiration it was necessary to have a creative nature and be full of imagination. But one of the newspaper's editors-in-chief, whose firm Walt once worked for, fired our hero for lack of ideas. At the age of 19, Disney opened his own company, which lasted only one month due to lack of contracts, the second company lasted a little longer. In fact, Walt had failed miserably, more than once on the verge of starvation. His company was unable to pay its bills regularly for the first 30 years. Throughout his life, much of his innovative ideas were sharply criticized. Money and success simply did not come into the hands of Walt Disney but he did not seek financial well-being. He pursued his dream and never gave up.
The famous British political satirist David Lowe wrote about him: "Disney is first and foremost a leader who constantly strives for more than just commercial success. This is a special style of leadership." This style is still studied by psychologists, it is described in the scientific literature. Disney was a great master of creating a team of like-minded people, had outstanding leadership qualities.
Both types of motivation were always present in his speech and behavior: both positive and negative. Some saw him as a realist, others as a dreamer, and others as a critic.
Each employee tried not only to understand, but also to complement the idea of Disney. Such discussions brought together not only top management, creative workers, programmers, but also the entire technical staff. Disney didn't care who came up with the idea that could lead his company to success: the main thing was that everyone from a simple janitor to a deputy director was included in the process. This is a typical manifestation of positive motivation. The intuition of a born leader did not deceive Disney. As a result, the company had a team of like-minded people who had to implement the most successful ideas. Disney also used material motives. By the way, he was one of the first to create a system of incentives not for high productivity, but for a successful initiative. This technique is still widely used.
Walt Disney continued to expand the scope of his company-in addition to creating feature films, he managed the production of entertainment programs on television, and in 1961 founded the California Institute of the Arts.
The roots of Disney's success are in his sheer willpower, high courage and perseverance. He didn't give up, even when defeat seemed inevitable. He believed in his ideas and made smart decisions. Disney learned early on not to trust the judgment of others. Disney's power was inextricably linked to his enormous self-esteem, which allowed him to go against the opinions of experts. His work did not always bring success, but if success came, it was simply deafening.
Walt Disney's entire life was like a roller coaster — the most productive periods were usually followed by the most tragic downturns. During the brightest periods of his life, Disney could work all day without a break, as well as capture the night. When deadlines were tight, Walt usually spent the night in the studio. But when his projects failed or were nearing completion, Disney became depressed or simply broke down. During his career, he suffered eight nervous breakdowns. Walt Disney died on December 15, 1966 of lung cancer, leaving the ideas of the "city of the future" and the "University of Creative Youth" — named after Walt Disney-unembodied. He was succeeded by his brother Roy, who ran the Walt Disney Company until 1971.
The story of Walt Disney teaches us perseverance, the pursuit of dreams and the most amazing fantasies. The world around us is created thanks to the determination of crazy dreamers who do not stop at any obstacles. Achieving success never comes out of nowhere. Every note of greatness and achievement of a person is worth unthinkable work and kilometers of obstacles on the way, although we may not even see it behind the screen of success. The world moves forward when we create, invent, improve. We overcome obstacles to become even better.
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