Globality Essence in English Studying

Globality Essence in English Studying

Автор: канд. культурологии, Кострица Е.И.

ГОУ «ЗабКЛИ»

Tempora mutantur et nos mutamur in illis.

The modern world is set in between the present and the future, which leads to its significant mental transformation. The final stage of this transformation is globality, being is the consciousness of the world at a single place. The concept of globality was introduced in the social sciences by the British sociologist Roland Robertson. It signifies the spreading and deepening consciousness of the world-as-a-whole and could thus be considered the phenomenological aspect of globalization, which Robertson defined as “the compression of the world and the intensification of consciousness of the world as a whole” [1, p. 34].

Earlier definitions of globality referred to the quality of being global or universal. With Robertson, globality acquires a specific scientific definition. Pundits like Daniel Yergin now employ the concept of globality to speculate about the end-state of globalization, a hypothetical condition in which the process of globalization is complete or nearly so, barriers have fallen, and “a new global reality” is emerging [3]. The current use of “globality” in business studies, as a description of the current competitive state of world commerce, has not been adopted until recently. The book by Hal Sirkin elaborates on how ‘challenger’ businesses from rapidly developing economies abroad are aggressively and inventively overtaking existing ‘incumbent’ nations.

According to Sirkin, globality has three main features as it applies to commerce and business: 1. a significant structural shift in the flow of commerce; 2. a breakdown in the established hierarchy of commercial power and influence; 3. the emergence of new business and governance practices better suited to a truly global and decentralized business environment [2].

Therefore, in English studying the globality essence will be determined by means of the orientation on language immersion. By the way, bilingual education started from 3000 BC with traditional language instruction in which target language was taught as a subject in schools. The first language immersion program, with the target language being taught as an instructional language, started in Quebec, Canada, in 1965.

Bibliography

1/ Robertson, Roland (2018). Globalization: Social Theory and Global Culture. London, Thousand Oaks, New Delhi: Sage. 2/ Sirkin, Harold L.; Hemerling, James W.; Bhattacharya, Arindam K; with John Butman (2018). Globality: Competing with Everyone from Everywhere for Everything. New York: Business Plus: ISBN 0-446-17829-2. 3/ Yergin, Daniel; Stanislaw, Joseph (2018). The Comanding Heights: The Battle for the World Economy. New York: Simon & Schuster: ISBN 978-0-684-83569-3.