Packing and packing materials

Packing and packing materials

The plan

1. Introduction

2. Kinds of packing

3. POS materials

4. Decoration of packing

5. Packing materials

6. Features and distinctions of packing materials

7. Conclusion

The packing gives rise to intentions to buy

Introduction

Packing is a complex of protective measures and material means on preparation of the goods for transportation and storage, for maintenance of their maximal safety and giving of a transportable condition.

Packing:

• Includes gasket and amortizable materials, auxiliary packing means and materials;
• Intends for preservation of properties of the goods after their manufacturing, and also giving to a cargo compactness for convenience transportation;
• Is the major carrier of advertising.

They distinguish external and internal, rigid and soft packing of the goods .

Kinds of packing

The basic consumers of packing materials and consumer packing in our country are the spheres of manufacture of foodstuff and drinks, then sphere of manufacture of household goods and goods of personal hygiene.

Let's consider in detail those kinds of packing, which are used in our country.

Cardboard packing

Gift packing

Gift packing can be made with use of different technologies, therefore price dispersion is great enough. For small circulations of gift packing we often use a stamping by a foil as a way of drawing: it allows to lower the price of a box at small circulations.

Cardboard boxes for tooth paste, medical substance, tea, strong drinks, boxes for sweets, pancakes and much other: we make any packing of cardboard. Cardboard boxes with an offset drawing and without, with a relief stamping, varnishing, and lamination - any cardboard packing is probable.

It is the most widespread variant of packing, inexpensive, but very expressive.

Backing packing

  Container and packing from backing micro corrugated cardboard for safety of the goods at transportation is strong and beautiful.

It’s used for packing wine-vodka output, devices, home appliances, computer components - everything, that requires the greater rigidity and resistance, than the packing from usual box of cardboard can give.

Backing makes strong, but rather rude transport container beautiful, advertising packing assisting to sell the goods. Such cardboard packing is used everywhere and has reasonable popularity.

Packing for cosmetics

  The packing for cosmetics and perfumery is ordered often and looks attractively.

Exactly in this packing the refined ways of furnish, elite design papers, relief stamping, and the courageous design decisions find the widest application. At the same time the cheapest packing for cosmetics should be graceful and attractive, the production obliges.

Plastic packing

Plastic packing from sheet plastic can be transparent, mat and coloured.

Such packing is ordered if:

• very high wear resistance is necessary ;
• production completely or partially consists of plastics or other polymeric materials;
• it is necessary, that production is well visible to the buyer (the transparent plastic is applied).

POS goods

  Advertising production from paper, cardboard or plastic is not only folder. It is possible to invent something more original, say, fir-tree’s toys from a cardboard with a trade mark of the customer; or a support for office supplies, mobile telephones and many other things.

Design of packing

  From the point of view of design the requirement to packing is possible conditionally to divide into three groups:

• basic - ensuring performance of the requirements of manufacture, and also conditions of protection of production, environment and delivery of production to the consumer;
• additional - advertising, information and consumer;
• aesthetic - connected with harmonization aesthetic inquiries, creation of beautiful, attractive and functional products.

For commercial success the design of packing should provide:

• support of the image of the firm and trade mark of the goods;
• conformity to the ways of realization of the goods and stimulation of purchase;
• simplicity, clearness and attractive design;
• efficiency of manufacturing and acceptable price for the buyer.

The design of packing (its size, form) should correspond to the ways of laying out of the goods, provide an easy approach to it of the buyer, an easy reading of the information. For the goods of daily demand the packing should be simple, neutral, harmonious and balanced. The fast choice of the necessary goods among others requires the correct colour decision of packing.

The packing on a design, size, form, colour, appearance should be adequate to the packed product.

Larger consumer packing should contain in itself the amount of a product equal to the requirement for him of an average family from three men in time, equal to half of working life of a product.

The text placed on packing, should give the necessary information on a product, its properties, features of application, storage. This information is regulated by the normative documentation on production.

The sizes of fonts depend on opportunities of polygraphic appearance, volume of the information, placed on packing, sizes of packing.

For packing of weight up to 50 gr. fonts up to 6 size inclusive are used; for weight 50-200 gr. - up to 8 size; for weight 200-1000 gr. - up to 10 size; more than 1000 gr. - up to 12 size.

Packing materials: polyethylene, polypropylene fabric.

As is known, the packing should prevent drying of a product, absorption by a product of an atmospheric moisture, extraneous smells , vanishing of aromatic substances, biological pollution (development of mould, fungi, microorganisms, insects, rodents).

Also material of packing should not collapse and decompose under action of cold, heat and light and should interact with a product, change its flavoring qualities, smell, colour, and shouldn’t cause migration of a material in a product and on the contrary.

It’s accepted to pack any sort of foodstuffs in polyethylene, polypropylene fabric, and also in combined materials (polythene/ polypropylene, polypropylene/polypropylene). Up to 280 packages for packing one kg of free running products are made from 1 kg of a fabric.

Features and distinctions of packing materials

It is more cheaply and easier to work with polythene.

At a choice of a product on counters of a shop the buyer in 80 % of cases chooses the product packed in polypropylene.

Multi-layered fabric is stronger and elastic, graphic between layers, as against the superficial images, is not erased.

Besides the choice of a packing material depends on features of the product.

For example, the flour before packing can have humidity 12-16 %. If it even with such moisture content to hide it in a polymeric fabric, it’ll simply grow mouldy in a week.

The conclusion

At a choice of packing for his production the manufacturer should care not only of convenience of its use, but also of convenience of its recycling.

In modern ecological conditions at huge amount of packing (at present: on each kind of production, got by you, there is a packing, which after use of the production, it is necessary to put it somewhere) it’s very important to think of the future.

In connection with said it is pleasant to note, that in Russia manufacture of self-destruct packing begins.

Questions

1. What is packing?

2. Name the kinds of packing?

3. What is the plastic packing necessary for?

4. What are POS materials?

5. What are the distinctions of packing materials?

The presentation was made by Anastasia Eroshkina and Anna Vyshedko, group T-405, 2009.