Презентация про бренды

Branding

What is branding?

Branding is the main way of differentiation of products and the instrument of advance of the goods on the market

Branding is "modern cultural language of the modern society basing on the market relations"

History of branding

Branding was actively applied in the Middle Ages when shop handicraftsmen marked the goods with special brand

In early history of the United States of brand were often used for cattle identification

The real blossoming of idea of branding fell on the second half of the twentieth century

Branding — is the main task of any large company

Creation and advance of a brand or branding are necessary for obtaining additional benefit from a certain product at the expense of penetration into consciousness of people, formation of the attachments based on feelings and emotions

Brand creation & Brand advance

Reasonable creation of a brand is the joint creative work of the advertiser realizing the organizations and advertizing agency

Following a step is brand advance — it is activities for creation of long-term preference to the goods

Rebranding  - a complex of actions for brand change, or its components: names, a logo, visual registration of a brand with positioning change

Development of a brand

In most cases development of a brand it not only branding of a new label in the market, but also change of an existing brand, that is rebranding

Description of the good

Positioning

Pricing

Range of products

Corporate Identity

Branding tools: Creation of a product concept

Creation of a product conception means the development of new models of goods and services

Branding tools: Creation of an advertising concept

Catalogue

An advertising concept - the basis of the idea of ​​branding - is a plan, paints, conditions, heroes of an advertising campaign, promotion and events.

Light box

Media space for magazines and newspapers

Outdoor signs

Slogan

Poster

Sticker

Leaflet

Booklet

Shelf talker 

Brochure

Marketing communications mean the process of transfer of information about the target audience products

Branding tools: Creation of marketing communications

• Strategic and tactical purchases of mass-media

• Media planning

• Negotiations with owners of the mass-media

What is brandbook?

Brandbook — the official description of essence and values of a brand, company self-identification, and also forms and methods of their designation for employees and consumers

Brandbook is the integral, intracorporate edition focused on employees of the company

Structure

Elements of brandbook:

• Detailed description of the logotype
• All cores and firm complementary colors.
• Every possible variations of the logo.
• Documentation structure.
• Firm font of the company.
• The business documentation.
• Souvenir production of firm.
• Every possible images (photos, design).

Thank you for attention!