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Colors influence your emotions and mental health. We are subjected to an immense amount of stimuli and we carry out an infinity of different tasks. Our brain faces many challenges simultaneously. It does not give us time to process everything we grasp through our senses.
Therefore, the associations that we develop on aspects such as colors or shapes save us a great amount of time, since they are processed automatically.
In addition, we are deeply emotional. Colors interact with our memory, awaken feelings and guide reason. They remind us of nice things like those yellow and orange rain boots we had as kids or colors might irritate us for example when we see a blue sweater that was our ex-boyfriend favorite color.
For example, there is no need to know in depth theories about color psychology to be aware that colors such as pink and red are associated with love or romanticism (ergo Valentine’s day). If we enter a store that has this color combinations (inadequate proportions), we are likely to suddenly remember how much in love we are, and maybe even buy something for our significant other.
The following video explains a little about how colors can affect your mood.
© 2018, Полевая Наталья Евгеньевна 297