Реклама и ее влияние

W hat is advertising?

• Advertising  is a form of communication intended to persuade an audience (viewers,readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand.

History of advertising

• Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America.

Psychology in advertising

• The psychology is important in good advertizing. Advertising plays a big role on goods sale, as it influences the person.

Note!!!!!!

• In advertising people often use "geographical" and "nominal" principles for a long time. For example, choosing a good watch, you, undoubtedly, will prefer the goods of the Swiss firm. The same and with names, a suit from «Hugo Boss» will buy much faster, than the same suit with unknown mark.

So , actually, quality can not differ at all .

Types of advertising

Political advertising

Social advertising

Commercial advertising

Commercial advertising

• A commercial advertisement is created for turning to the maximal benefit.

Political advertising

• Unlike commercial advertisers, political advertises do not adhere to any codes or procedures intended to protect the public from inaccurate and unsubstantiated claims.

Social advertising

Social advertising  has been around for years, contrary to this new definition given by Zuckerberg. It's about applying marketing and advertising principles to promote health and social issues and bringing about positive behavior change.

Social advertising

The main problem–influence of advertising on people

• Advertising has a large influence on my life and the lives of my friends. Advertising has an influence on the cars we drive, the clothes we wear, and the food we eat.

C onsequence s of advertising

• Advertising can influence on people’s understanding and their behavior. And also it can cause serious diseases. For example, nervous breakdown , schizophrenia , schizo-affective psychosis and others diseases…

People and advertising

• We have asked some people of different ages:

What do you think about advertising? What do you feel during watching it?

The thinking of the Russian buyers abounds with known stereotypes :

1. Deficiency - is always good and valuable.

It ’ s better, when the goods exist in strictly limited quantity. It is necessary to organize the advertizing action: «In our country there were 10 copies of the car "porsche"! In Moscow some thousand persons already have registered in it!»

These cars will buy up in two days!!!

2. Expensive thing - means a good thing .

3.The authority always needs to be trusted .

What is the Influence of Advertising on Your Children?

• The influence of advertising on our lives, for both children and adults, has changed over the years. In the early days, advertising for toys and other products for children was primarily targeted toward parents and their message was direct. Today however, things have changed. Marketing messages are more sophisticated, more pervasive, and are aimed directly at "hooking" kids at a very early age.

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What can you do to сounteract the influence of Advertising on Children???