Talking about advertising (Поговорим о рекламе)

федеральное казенное профессиональное образовательное учреждение «Кунгурский техникум – интернат»

Министерства труда и социальной защиты Российской Федерации

Talking about advertising (Поговорим о рекламе)

Дисциплина: английский язык

Преподаватель: Луценко Мария Григорьевна

6 декабря 2012

Дисциплина: Иностранный язык (английский)

Тема: Talking about advertising (Поговорим о рекламе)

Тип урока: урок применения знаний и умений

Цель: знакомство с новыми лексическими единицами (to earn, advert, ad, commercial, advertising), формами и типами рекламы.

Планируемые результаты учащихся:

Личностные:

1. Стремление к совершенствованию собственной речи.

2. Расширение кругозора.

Метапредметные:

1. Догадываться по контексту о значении незнакомых лексических единицах.

2. Развивать коммуникативную компетенцию.

3. Развивать смысловое чтение (определение темы, основной мысли, прогнозирование содержания).

4. Развивать исследовательские учебные действия, поиск/выделение нужной информации.

Предметные результаты:

1. Уметь расспрашивать собеседника и отвечать на вопросы, высказывать мнение, согласие, отказ.

2. Формировать продуктивные и рецептивные лексические навыки.

3. Развивать умения чтения текстов с выборочным пониманием основной информации.

4. Давать оценку полученной информации, выражать собственное мнение на основе прочитанного.

Задачи учителя:

Образовательные:

1. Ознакомить с новыми лексическими единицами (to earn, advert, ad, commercial, advertising).

1. Развивать иноязычную коммуникативную компетенцию.

2. Обеспечить усвоение основных знаний по теме «Реклама».

Воспитательные:

1. Расширение кругозора учащихся.

2. Воспитание коллективизма, гуманности.

Развитие интеллекта, воли, эмоций, познавательных интересов: повышение интереса к изучению иностранного языка.

Оснащение урока:

- аншлаги;

- раздаточный материал;

- презентация Microsoft Power Point;

- видеоролик рекламы;

- аудиозапись песни группы ABBA «Money, money, money».

Talking about advertising

Advertisement

The advertisement is necessary nowadays in the conditions of free economic market and concurrence. There are a lot of companies and firms, which are not very different in their production or service. The production is the same, the concurrence is increasing, and that is why the advertisement is important for a company to stand out against other firms. Besides the advertisement is the means so inform people about new products oк services of a company.

There are different types of the advertisement. For example we can divide the advertisements by its purpose. There are commercial advertisement and social advertisement.

Another division of the types of the advertisement is by its means. I mean, there are TV and radio advertisement, advertisement in newspapers, magazines and in internet and advertisement on posters in the street and in transport. All these types are successful, there are a lot of people, who watch TV, listen to the radio and read the advertisements in transport.

Further I think advertisement in the subway is successful. There are a lot of people who use underground railway and when they have nothing to read, they can turn their attention to the posters on walls of a coach.

Let us have a look at the various forms of advertising:

Outdoor Advertising

Outdoor Advertising also known as OOH Advertising is that type of promotion which is carried out of home. Examples of Outdoor Advertising include kiosks, digital signage, billboards, sky-scrapers etc.

Airport Advertising

Some of the best places for outdoor advertising include the roads and spaces. However, it's an open fact that the larger ad space you occupy, the better exposure your brand or service gets. And that's how the cookies crumble in Airport Advertising. Most of the brands and companies take help of Airport Advertising because of this plus factor.

Television Advertising

Television Advertising is one of the most popular ways of promoting any brand, service or product. The usual time slot of television advertisement falls between 30 and 60 seconds. An advertiser needs to buy a certain time span during which the TV commercial will be shown. It is also important to choose the channel in which you want to advertise your brand or service.

Radio Advertising

Radio Advertising is one of the older ways to promote brands or services. This type of advertisement however renders effective results since it is easily reachable to the mass. Portable in nature, radio advertising needs no special consideration like computer or television and never affects your time.

Print Advertising

Print Advertising includes newspapers, magazines, journals, flyers, brochures and other printed materials. This mode of advertisement is limited only to the literates.

Internet and Mobile Advertising

Internet and Mobile Advertising is the latest tool or technique used by advertisers all over the world. With the booming popularity of web, this type of advertisement takes a rapid pace. More number of entrepreneurs and companies are now focussing on their online presence and advertisements. Internet and Mobile advertising is becoming a hot cake and is becoming the most preferred channel of advertisement.