Test3

However objective we believe ourselves to be, most of us do not judge a product solely on its merits, considering quality, value and style before making a decision. 1 _____, we are easily influenced by the people around us.

There is nothing 2 _____ with this.

It is probably a smarter way to make decisions than 3_____ on only our own opinions.

Research in Finland recently found overwhelming evidence that neighbours have a big influence on buying decisions. When one of a person’s ten nearest neighbours bought a car, the 4 _____ that that person would buy

a car of the same brand during the next week and a half 5_____by 86 per cent.

The researchers argued that it was not just a 6 _____ of envy. Used cars seemed to attract neighbours even more than new cars.

suggested that people were not trying to 7______ up with their neighbours, they were keen to learn from them.

Since used cars are less reliable, a recommendation of one can 8 _____ influence a buying decision.