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Advertising is designed to inform people through the media, attract their interest, manage their behavior and motivate them to purchase certain goods.
One of the most important parts of advertising is the text. Examples of advertising texts are ads, television commercials, outdoor advertising, announcements, packing of the goods, etc. The advertising text is created according to its own specific rules. There is nothing superfluous and everything is extremely clear in this form of text. It can be called effective when the creators of advertising identify specific cultural characteristics, lifestyle of the consumers.
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